Following in the footsteps of its predecessors, Avant Garde pushed the boundaries of censorship and ceased when Ginzberg went to prison for featuring nude models depicting the alphabet!Īvant Garde magazine’s most notable legacy is arguably its instantly recognisable logo designed by Lubalin: Six months later Lubalin and Ginzberg released the first issue of Avant Garde, an attractive hard-bound periodical which would run for 14 issues between January 1968 and July 1971. ![]() They followed with a magazine called Fact, but this one also came to a premature end due to legal troubles. By the fourth issue the magazine got shut down for violating federal obscenity laws in the USA. In 1962 he teamed up with a journalist called Ralph Ginzburg (1929 – 2006) and together they published a controversial erotic magazine called Eros. Herb Lubalin (1918 – 1981) was a prominent American graphic designer. ![]() So for the benefit of those interested, here is the story: I needed to clear this up for myself, the truth behind this great and mysterious typeface we know as Avant Garde.
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